Digital: I'm being dragged to see another bloomin Twilight film. I didn't like the first, I didn't much like the second and I'm not holding out much hope for the third. I have to admit though, I do like seeing how social media is used in the run up for these blockbusters. Of all the industries you have to admit cinema is serious embracing the power. Take Toy Story 3, the first film ever to use Facebook to actually sell tickets. It makes complete sense as the next step into the age of social commerce. It's the one thing missing in the user journey for this kind of commodity. We want an itunes experience where you buy, then you watch (download speed permitting). I wouldn't be surprised if Facebook will become the new Amazon or Tesco in the not too distant future.

Diva: Oh for goodness sake alright. I will take part in the Edward vs Jacob debate which is far more interesting than the film. Hmmm. There are various things to take into consideration; 1. Robert Pattinson is English (one point Edward) 2. I generally don't like pale men (one point Jacob) 3. That MTV awards kiss thing made me cringe (one point Jacob) 4. Taylor Lautner used to date Taylor Swift - bless them they have the same name (3-1 jacob at this stage) 5. Hmm would I rather be bitten by a vampire or savaged by a wolf. Wow, toughy (One more point to old Cullen boy). So there you have it, I'm going for slightly exotic over pale and interesting. I don't expect Bella to agree with me but what the heck, guess I'll find out later! Give them one thing though... they know how to work a red carpet.