Digital: I'm being dragged to see another bloomin Twilight film. I didn't like the first, I didn't much like the second and I'm not holding out much hope for the third. I have to admit though, I do like seeing how social media is used in the run up for these blockbusters. Of all the industries you have to admit cinema is serious embracing the power. Take Toy Story 3, the first film ever to use Facebook to actually sell tickets. It makes complete sense as the next step into the age of social commerce. It's the one thing missing in the user journey for this kind of commodity. We want an itunes experience where you buy, then you watch (download speed permitting). I wouldn't be surprised if Facebook will become the new Amazon or Tesco in the not too distant future.

Diva: Oh for goodness sake alright. I will take part in the Edward vs Jacob debate which is far more interesting than the film. Hmmm. There are various things to take into consideration; 1. Robert Pattinson is English (one point Edward) 2. I generally don't like pale men (one point Jacob) 3. That MTV awards kiss thing made me cringe (one point Jacob) 4. Taylor Lautner used to date Taylor Swift - bless them they have the same name (3-1 jacob at this stage) 5. Hmm would I rather be bitten by a vampire or savaged by a wolf. Wow, toughy (One more point to old Cullen boy). So there you have it, I'm going for slightly exotic over pale and interesting. I don't expect Bella to agree with me but what the heck, guess I'll find out later! Give them one thing though... they know how to work a red carpet.

Digital: So, July 4th is nearly upon us. I thought to myself how much better the Yanks do July 4th than we 'Englishmen' do St. Georges Day. There's such a buzz on twitter for event promotion and news. Social media really brings day like this alive. But do we have America to thank for the way digital media has taken over the world? They have Apple, they have Google, they started Facebook, they started Twitter. I feel like the UK embraces social media with the best of them, but is it the US spirit of society, patriotism and maybe downright self-involvement that has let them excel in the land of digital mass media? Maybe it's just because they have more people. Pure logistical reasoning (And at least they didn't beat us at the world cup).

Diva: The Americans love the Brits for their style, just look at the hype around Kate Moss and Alexa Chung. In fact it seems the natural first stop in the UK for Americas rich and famous, is outside the grotty Oxford St tube - and right, straight into Topshop. Of course now, they have their own Topshop, right there in NYC. I wonder whether it's still as cool to come and hang out with North London's chavs in the flagship store. Style wise though, I think I'm still slightly on the side of those across the pond. Maybe it's the hollywood glow. Maybe it's the fact that this is the only week of the year we can wear shorts without getting goose bumps. Either way, my best dressed of the week goes to Ashley Green of Twilight fame.

Digital: So this gorgeous pic of the amazing English countryside was of course, taken from my iphone. And, in a matter of minutes, found itself on the web. I've heard so many people say that digital photography has stopped us looking at photos, but surely you have to agree it's made us a nation of photographers? I remember so many events when I was younger when nobody bothered to bring a camera and those kodak moments are gone forever. That wouldn't happen to Gen Y now. Facebook instead is full to the brim of every eventuality; parties, festivals, weddings, that funny looking dog from next door. And, let's not forget video.. I'm still a YouTube virgin, definitely being a 'watcher' rather than a 'sharer' (so to speak!).. but my time will come.

Diva: I'm a runner. I'm not a real runner, but I do like to run. Mainly because I probably need to take my own advice in terms of chipolata/shorts/summer incidents. It makes me feel good, especially on a day like today. I run along a pretty busy tow path, squished between cyclists, cows and neat, pert, non-sweaty little nineteen year olds. If you're more like me than them - have a look at this fitness gear from Sweaty Betty, it's a good place to start!

Seam free tee

Comfortable shorts

Absolutely essential

Digital: Of course this blog has to be about world cup fever! After England's chaotic start we've got hope in our hearts again for this afternoon! This world cup has of course been the first to really witness the frenzy of social media. Twitter hash tags and logos are bouncing around the world like there's no tomorrow (like say, for the French..) and you know plenty of us have downloaded the vuvuzela app onto our iphones. I've also noticed that the South Africans by far are the most patriotic when it comes to facebook profile pics - like this awesome giraffe! Interesting that a country yet to connect millions of its citizens to the internet has served such a great platform for social media related behavior.

Diva: So the wags were finally let into South Africa! Looks like it worked for the Slovenia match, let's keep our fingers crossed for later. We haven't had the wag fashion parade like we did in Germany, but it hasn't stopped the press interest in them. I've got to say Coleen has a winning look in this purple number

Hot block colours are still definitely in! Check out these I found:

Great value from Missguided

Some serious hot fuschia at ASOS

Really lovely structured number at Coast

Summer has arrived

Digital: I went to the Future of Digital Marketing event last week and learned about what's going to big in the coming months. My favourite business model by far was Naked Wines- it's all about supplier and buyer relationships - real customers going along to tastings to choose the wines that will be sold. There's an online community getting access to wines before they've even been grown. People recommend wines to eachother - and they never remove bad reviews (probably because they don't get many!). Become a wine angel and get involved - I know I will be!


Diva: It's finally summer! So I've been looking out for the best online buys for you to keep looking hot and feeling cool this summer. Let's remember the first rule - it's got to fit you! I've seen one too many chipolata legs hanging out of hot pants already.. there's no need. Try some well fitting flora numbers to make you stand out at a summer bbq. Here's my top 5 for today:

1. Stunning maxidress from ASOS

2. Sumptuous black tunic style from Dorothy Perkins

3. Classy as always from Coast

4. Love the neckline! Oasis at its best

5. Quirky and good value from La Redoute

Welcome to the world of the digital diva!